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Summer beach wars 20183/20/2024 ![]() Normally, cable networks get worried when their shows skew too old, since advertisers tend to pay a premium for younger eyeballs. Per Nielsen data provided by Paramount Network, 92 percent of the show’s audience is over the age of 35. It’s worth noting Yellowstone snagged its very large ratings mostly by appealing to a slightly older audience base. The only basic cable series with a bigger viewership this year? AMC’s The Walking Dead. After last week’s finale, Yellowstone’s overall average audience for the season stood at 5 million viewers and a 1.4 rating among adults under 50. The show’s seventh episode on August 8, for instance, drew a 1.3 rating among adults 18-49 (including three days of DVR and streaming) compared to 1.1 for the premiere. More impressively, Yellowstone maintained its early momentum, and among younger viewers, the series actually grew more popular over the course of its run. The show’s June premiere attracted 5.3 million viewers within its first three days, the biggest audience for a basic cable drama since 2016’s The People v. The actor passed, and executives at Paramount Network are no doubt grateful: The project to which Costner ultimately said “yes” - family Western Yellowstone - is easily the most successful new show of the summer, at least in terms of ratings. ![]() Here are 11 of the season’s biggest winners.īack in 2016, Netflix and the other major streaming services were heavily courting Kevin Costner to star in a series, offering him an eye-popping half-million dollars per episode for his services. Defining what’s a “hit” in Peak TV has become increasingly difficult and subjective, but a number of shows this summer either drew a big crowd (as measured by Nielsen) or managed to generate sizable levels of buzz and critical acclaim. ![]() Robot, or Stranger Things - there have still been some very clear standouts. And while seasons don’t matter much in the streaming universe - and streamers don’t release audience numbers - no doubt Netflix racked up plenty of views (if not universal acclaim) for new seasons of summer stalwarts Orange Is the New Black and Arrested Development.īut if this year’s post–Memorial Day TV lineup has lacked a new series with the combined ratings and cultural impact of previous summer sizzlers - think Survivor, Under the Dome, Mr. It’s not that audiences abandoned TV after Memorial Day: Unscripted warm-weather warhorses such as America’s Got Talent, Big Brother, and The Bachelorette keep plugging along on the broadcast networks, while Power, Fear the Walking Dead, Better Call Saul, and a pair of queens ( Queen of the South and Queen Sugar) continue to stand out on cable. Breakout hits don’t come along as often as they used to in television, and this summer has been no exception.
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